The Communication Research Center (CRC) at Boston University is equipped with the technology, software, facilities, and expertise to aid researchers in conducting studies using biometric methods. There is vast potential for researchers of various disciplines to utilize these methods in order to glean more holistic insights into how their respondents feel about and behave towards particular stimuli.
Led by the CRC’s Lab & Research Manager, Susie Blair, these virtual workshops will focus on four different biometric modules offered via the iMotions biometric research platform—Facial Expression Analysis, Eye Tracking, Galvanic Skin Response (GSR), and Electroencephalography (EEG). Each module will have one dedicated hour-long online workshop, conducted via Zoom. Attendance is free.
In each of these introductory workshops, participants will…
- Learn the theoretical and technical basics of the biometric tool
- Discover the ways in which the biometric tool can be used to augment traditional research methods (e.g., focus groups, interviews, and surveys) to form a more nuanced understanding of respondent reactions and behaviors
- See the various forms of data that can be gathered via the biometric tool
- Facial Expression Analysis: June 3 (1:30 pm), July 2 (2:30 pm) and July 31 (3:30 pm)
Eye Tracking: June 10 (1:30 pm), July 9 (2:30 pm) and August 7 (3:30 pm)
Galvanic Skin Response: June 17 (1:30 pm), July 16 (2:30 pm) and August 14 (3:30 pm)
Electroencephalography: June 24 (1:30 pm), July 23 (2:30 pm) and August 21 (3:30 pm)
*Each session is free and 60-minutes.
- Any researcher interested in leveraging biometrics to conduct scholarly or industry-based human behavior research
- Tuition + Fees
- One-on-one training for groups: Pricing available upon request