How To Make a Marketing Video on a Budget

How to Make a Marketing Video on a Budget

3 Day hands-on Workshop

In just three days, learn from an expert video storyteller how to develop a storyboard, shoot with a small camera and edit a marketing video in Adobe Premiere.

Do you work for a company that constantly needs to create social media content but doesn’t have the staff, skills, or equipment? Do you struggle to tell a compelling story in the age of short attention spans? Do you have a limited budget but a building pile of expectation? This workshop is for you.

Workshop Info

Fall 2019
Social Media and Marketing Managers, Content Creators, Freelancers
Tuition + Fees

Don’t let tight resources stop you from telling your story.

Video marketing is the most effective type of content for promoting services and products on social media and on your website. When done correctly, it is engaging, memorable and it drives traffic.

In this workshop, you will learn how to produce short social media marketing videos that tell a story. We will teach you how to improve your creativity, engage your audience and produce professional results on a small budget.


In this workshop, you’ll learn the ins and outs of making a marketing video on a budget while getting hands-on practice. When you leave you’ll know how to:

Develop fresh, simple and affordable concepts.

Choose a video style to match your marketing goals.

Stretch your budget on talent, props, and sets.

Edit your footage into a compelling story that engages your audience.

Who should attend?

Social media & digital marketing managers, content developers and marketing multi-taskers tasked with building your company’s video content.

Non profits, startups and entrepreneurs, with limited resources, time and budget who need to create high-quality content for social media, blogs, and the web.

Multimedia and marketing freelancers looking to add skills and improve your ability to produce a high-quality video without increasing budgets.

How to Shoot an Interview in Your Office

Alvaro Congosto, videographer and adjunct lecturer at Boston University, offers five tips to transform your boring office into a smart, modern video set.

Note: Basic HD cameras and audio gear will be provided. No prior knowledge using the gear is required.

Jim Dandee, lead instructor

Jim DanDee is a visual storyteller, professor and small business owner based in Somerville. He teaches at Emerson College and Boston University and runs a production company, Auspicious Phoenix Productions, a film developing company,, and a production and events studio, Rengo Studios. He works as a director, producer, editor and cinematographer, recently shooting feature films in Japan and France, and has worked on projects with Dunkin Donuts, AXIOS/HBO and Netflix. As an independent, Jim has worked with budgets from the 3 to six digit range, and believes firmly in resourcefulness as a key to visual storytelling.

Álvaro Congosto, lead instructor

Álvaro Congosto is a film and video production lecturer at Boston University’s College of Communication. He is an independent filmmaker, freelance editor and videographer.

Over the past 2 years he has shot and edited over 50 marketing videos for clients including the Spanish Office of Tourism and the Spanish Consulate.  His latest film, The Suitor, received 15 awards and screened in more than 80 International film festivals


Álex Gargallo, co-presenter

Álex Gargallo is the co-founder and general manager of The Line Between, a boutique New York based digital marketing agency specializing in international marketing content development, production and strategy.

Her focus on creating story-driven digital content, developing long-term strategies, and managing advertising campaigns on a tight budget have earned her a reputation as a successful and creative digital producer.


Frequently Asked Questions

  • All cancellation requests must be received in writing no less than 30 days prior to the first day of the workshop. Cancellation requests should be emailed to: Approved cancellation requests will receive a refund of the registration fee less a $200.00 cancellation fee.
  • We are unable to refund any registration fees fewer than 30 days prior to the workshop start date.
  • Failure to attend will result in forfeiture of the full registration fee.

The College of Communication reserves the right to cancel or reschedule the workshop due to low enrollment or other unforeseen circumstances beyond the control of the College of Communication. In this case, applicants are entitled to a full refund of the registration fee.

The College of Communication will advise applicants at the earliest opportunity of changes to the scheduled workshop dates. The College of Communication is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

Got questions? Let’s Connect!

Kim Relick  |  |    617-358-6090