How to Sell an Experience: Storytelling with Words & Images

How to Sell an Experience:
Storytelling with Words & Images

two-day workshop

Learn the essential storytelling skills that will bring your brand to life

Are you charged with engaging new customers and building brand loyalty? This multi-media narrative storytelling workshop designed for marketers, social media managers and multi-media content creators, will teach you the essentials of building a narrative and help you understand how story is the foundation for all your communication—no matter what your medium.

Workshop Info

Fall 2019
Marketing and Social Media Managers, Videographers, Non Profits, Entrepreneurs and Small Business Owners
Tuition + Fees


Hallmarks of
Authentic Storytelling

How to Build
a Narrative Arc

Qualities of Good
Visual Composition

How to Create
Multimedia Stories

Does Your Brand Have a Story to Tell?

This workshop is the perfect fit for brands selling an experience including hotels, ski resorts, private prep schools, summer camps, tourism boards, cruise companies, beverage companies, sports companies, adventure travel and touring companies.

You’ll increase your skills if you are or aspire to be:

  • Marketing and content professional
  • Social media manager
  • Videographer
  • Multimedia freelancer
  • Entrepreneur or small-business owner
  • Experiential traveler who wants to document their next adventure

The New York Times & New Hampshire Magazine Articles

Collaborations between Jay Atkinson and Joe Klementovich

Read The New York Times article here.

Download The Last (Real) Trout Stream article here.

Instructors & Biographies

Jay Atkinson, Journalist/Writer

Jay Atkinson is an award-winning writer, storyteller, outdoor enthusiast and athlete. He teaches journalism at Boston University. His narrative nonfiction has been published by The New York Times, Men’s Health, The Boston Globe, The Boston Herald, the Eagle-Tribune, Boston magazine, Memphis magazine and New Hampshire Magazine among others. He has authored five narrative nonfiction books, two novels and a collection of short stories. 

Always up for a new challenge he can write about, Atkinson has participated as a journalist in winter exercises with the U. S. Marines; run with the bulls in Pamplona, Spain; and played for a visiting soccer team behind the walls of a Florida prison.

Read more:

Joe Klementovich, Visual Artist

Joe Klementovich’s career as a photojournalist has taken him up the 8,839-foot Half Dome in Yosemite National Park; on a 22-mile backcountry ski trek across the Pemigewasset Wilderness; and ice climbing on the treacherous cliffs of Chamonix in the French Alps. His work spans still and aerial photography and also embraces his expertise in drone videography.

Klementovich’s editorial clients include Men’s Journal, New York Times, Sierra Magazine,, Yankee Magazine, New Hampshire Magazine, Runner’s World, Powder Magazine and many others.

See more:


Frequently Asked Questions

  • All cancellation requests must be received in writing no less than 30 days prior to the first day of the workshop. Cancellation requests should be emailed to: Approved cancellation requests will receive a refund of the registration fee less a $200.00 cancellation fee.
  • We are unable to refund any registration fees fewer than 30 days prior to the workshop start date.
  • Failure to attend will result in forfeiture of the full registration fee.

The College of Communication reserves the right to cancel or reschedule the workshop due to low enrollment or other unforeseen circumstances beyond the control of the College of Communication. In this case, applicants are entitled to a full refund of the registration fee.

The College of Communication will advise applicants at the earliest opportunity of changes to the scheduled workshop dates. The College of Communication is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

Let’s start the conversation!

Call or email to set up a time to discuss your team’s needs, your budget and how we can meet your goals.
Kim Relick, Director of Strategic Initiatives & Creative Production  |    617-358-6090